Brainfluence
by Roger Dooley
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to cognitive and sensory marketing stimuli. Analysts use this to measure what a customer reacts to and why consumers make certain decisions. With quick and easy takeaways, this book contains strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
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Enjoy,
Diane
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